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Brands as People – What is a Brand?

giugno 1, 2012

See on Scoop.itSocial Media Italy

The only way to be an effective brand is to gain the trust of customers, much as we build trusting relationships with each other. In a branding study I conducted with more 150 marketing and sales executives, “trust” and “reliability” were the two most mentioned attributes on the open-ended question “What makes a brand effective?”

See on www.whatisabrandhq.com

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